About Cnetric

22 Years of Enterprise Trust

Since 2003, we've been at the forefront of digital transformation — helping enterprises harness the power of technology to achieve extraordinary results. Founded by ex-IBM professionals, today we are a boutique AI-native global systems integrator trusted by Fortune 500 brands across six continents.

Our Commitment

What Drives Us

🏆 Delighted Customers

From 300+ daily B2B orders to 35-site deployments — real results at real enterprise scale.

👥 Dedicated Team

100+ certified professionals across 12 global locations. AI-literate — every role requires AI tool proficiency.

🤝 Trusted Partners

Premium partnerships with HCL Software, IBM, Anthropic, Commercetools and more.

💡 Real Innovation

Continuously evolving from IBM WebSphere to composable MACH and agentic AI — ahead of every wave.

22+
Years since 2003
12
Global locations
300+
Projects delivered
7
Industry verticals

Global Footprint

🇺🇸 United States — North America HQ
🇬🇧 United Kingdom — European base
🇮🇳 India — Engineering powerhouse (Bengaluru & Chennai)
🇸🇬 Singapore — APAC hub
🇵🇭 Philippines — CX & operations (Manila & Clark)

Our Journey

Key Milestones

2003

Founded in Bangalore

Started by ex-IBM professionals to provide digital transformation services. IBM WebSphere Commerce implementation expertise from day one.

2006

Enterprise Growth

Secured major enterprise clients including Vodafone, Telstra and Canon. Expanded into APAC and Telecom verticals.

2009

Platform Partnerships

Became certified partners with IBM WebSphere Commerce, Sterling Commerce (OMS, B2Bi) and other leading enterprise platforms.

2012

Global Expansion

Opened offices in Singapore, Australia and the United States. Extended delivery reach to six continents.

2020

300+ Projects Delivered

Reached milestone of 300+ successful implementations across 6 continents — managing $6B+ in annual GMV.

2023

Universal Commerce Launch

Introduced our proprietary composable commerce platform — transitioning from pure SI to platform-and-services company.

2026

AI-Native Pivot

Full AI transformation — Cursor, Copilot and Claude Code deployed to all engineers. GCC-as-a-Service launched. Universal Commerce XCaaS go-live with first reference clients.

Leadership

The Team

Experienced leaders driving innovation and excellence across all our operations globally.

Manohar Durai
MD

Manohar Durai

Chairman & CTO

Architect of Cnetric's 22-year journey. Expert in IBM Sterling, HCL Commerce, MACH architecture and agentic AI protocols (MCP, ACP, AP2).

Lalit Yagnik
LY

Lalit Yagnik

Chief Digital Officer

Digital transformation strategist. Spearheads client digital strategy, platform architecture and innovation initiatives.

Dennis Menendez
DM

Dennis Menendez

SVP, Partner & Customer Success

Drives global go-to-market strategy, strategic alliances and customer success across Americas, EMEA and APAC.

Mithran Durai
MD

Mithran Durai

Chief Business Officer

Business operations and delivery excellence. Responsible for business development and client relationships globally.

Suby Thomas
ST

Suby Thomas

Chief Delivery Officer

Delivery and solutions leadership. PMP certified with 20+ years of enterprise programme management expertise.

Rajesh Bernard
RB

Rajesh Bernard

Chief Growth Officer

Growth strategy and market expansion across Universal Commerce SaaS, AI services and GCC-as-a-Service.

Advisory

Advisory Team

Brett Ison
BI

Brett Ison

Strategic Advisor

Sales & Marketing — Universal Commerce, Global Enterprises

Santosh Erram
SE

Santosh Erram

Strategic Advisor

Sales & Marketing — Cnetric Solutions & Universal Commerce, Global GTM & Growth

Carlo Visani
CV

Carlo Visani

Strategic Advisor

Sales & Marketing — Cnetric Solutions & Universal Commerce, GTM & Growth EMEA